A European tire recycling company is set to invest $46 million in building its first U.S. pyrolysis facility in Louisiana, marking a significant step toward domestic circular solutions for end-of-life tires.

RESERVE, La. – Life for Tyres Group Limited, Europe’s largest end-of-life tire recycling company with manufacturing facilities for sustainable commodities, announced it will invest $46 million to establish its first U.S. processing facility on 10 acres at the Port of South Louisiana.

The recycling and manufacturing plant, L4T Louisiana LLC, will convert end-of-life tires into high-quality sustainable commodities such as advanced biofuel feedstock, recovered carbon black, and scrap steel. L4T expects to create 46 new direct jobs in St. John the Baptist Parish. Louisiana Economic Development estimates the project will result in 151 indirect new jobs and 197 potential jobs in the Southeast Region.

“This new project is a perfect example of the power of the ports to drive investment and job creation in Louisiana,” Governor Jeff Landry said. “In addition to the tremendous impact this foreign investment will have on the state and local economies, L4T will support Louisiana-based oil and gas and petroleum chemical companies with high-quality sustainable commodities that help them achieve their carbon management goals.”

Life for Tyres Group’s patented technology enables it to manufacture high-quality secondary raw materials such as recovered carbon black, green oil, and steel used in industrial processes. The company says its approach reduces up to 90% of greenhouse gas emissions compared to conventional tire recycling processes.

“We are very excited about expanding our operations in the U.S. in Louisiana and being part of its energy transition,” L4T CEO Tilen Milicevic said. “A strong industrial ecosystem, the availability of qualified personnel and suppliers, excellent connectivity, abundance of feedstock and proximity of our final clients are just a few of the many reasons why L4T Group, following a thorough market study, decided for Louisiana to be home to our first investment in the U.S. We are looking forward to a long and fruitful partnership with the Port of South Louisiana and to being good corporate citizens for the state of Louisiana.”

L4T’s Louisiana facility is part of the company’s broader global expansion plan. The company, which is headquartered in Ireland, recently opened a plant in Puertollano, Spain.

“At the Port of South Louisiana, we have made environmental sustainability a pillar in our mission as we seek private investments that not only create jobs for River Region families, but are also safe for our community,” Port of South Louisiana CEO Paul Matthews said. “The first of its kind in the nation, L4T Louisiana will be a world-class, carbon-positive facility where Louisiana’s workers will produce high-quality, totally sustainable commodities. This project will be a welcome addition to Globalplex, making it a greener and more efficient facility with room to grow.”

To secure the project, the state of Louisiana offered a competitive incentives package that includes LED FastStart’s comprehensive workforce development solutions. The package also includes a $1 million Performance-Based Grant to reimburse company expenditures for site improvements. The company is also expected to participate in Louisiana’s Industrial Tax Exemption and Quality Jobs programs.

“We are thrilled to welcome Life for Tyres to the Greater New Orleans region, creating economic growth and new jobs in St. John the Baptist Parish,” said Michael Hecht, president and CEO of Greater New Orleans, Inc. “The company’s innovative process not only helps put discarded tires back into commerce, it transforms them into sought-after biofuel products that help prove that Louisiana will be the all-of-the-above energy state of the future.”

Learn more about Klean and L4T » GO.

About Life for Tyres Group

Life for Tyres Group specializes in manufacturing high-quality sustainable commodities from waste tires. L4T’s main activities include developing, investing, constructing, and operating state-of-the-art upcycling facilities for waste tires. Headquartered in Ireland, the company was founded in 2017 and owns the largest upcycling facility of its kind in Europe. L4T possesses intellectual property (five patents) in respect to its industrial process, which consists of depolymerization of ELTs into several sustainable commodities comprising advanced biofuel feedstock (which is certified by ISCC ED renewable component) and circular depolymerization oil (non-renewable component certified by ISCC PLUS); recovered black carbon (certified by ISCC Plus); scrap steel; and syngas.

For further information, visit L4TGroup.com » GO.

About LED

Louisiana Economic Development is responsible for strengthening the state’s business environment and creating a more vibrant economy. In 2023, LED attracted more than $25 billion of capital investment, creating 19,000 potential new and retained jobs. Explore how LED cultivates employment and economic opportunity for the people of Louisiana and employers of all sizes at OpportunityLouisiana.gov.

About the Port of South Louisiana

Founded in 1960, the Port of South Louisiana [PortSL] is a 54-mile port district on the Mississippi River between New Orleans and Baton Rouge, encompassing the parishes of St. Charles, St. John the Baptist, and St. James. The Port of South Louisiana is the largest port in Louisiana and No. 2 in the Western Hemisphere. It ranks as the No. 1 U.S. grain exporter and No. 2 U.S. energy transfer port. Port SL is home to seven grain transfer facilities, four major oil refineries, 11 petrochemical manufacturing facilities, and several other facilities, including the Executive Regional Airport.

Global Innovation Comes to the U.S. — But Not All Tech Is Equal

As international players enter the U.S. market with large-scale tire recycling ambitions, the success of these facilities depends on proven technology, local partnerships, and environmental compliance.

Klean Industries Has What Others Need:

✅ 20+ years of tire pyrolysis success with patented, commercialized systems
✅ Deep knowledge of U.S. permitting and feedstock sourcing
✅ Advanced recovered carbon black and oil quality standards
✅ KleanLoop™ blockchain for transparent lifecycle tracking and ESG alignment

Talk to Klean Industries to develop a superior tire pyrolysis project in North America—built on results, not speculation » GO.