Prism Worldwide, a clean-tech company that transforms end-of-life tire rubber and plastic waste into high-performance circular polymers, announced a trio of groundbreaking innovations poised to transform the recycling and sustainable materials industries. The company has made key advancements in odor reduction, sustainable thermoplastic vulcanizates (TPV) development, and high-content Ethylene Propylene Diene Monomer (EPDM) reuse, three challenges that have long been considered barriers to the wider adoption of recycled materials in consumer and industrial products.

All of Prism’s American-made materials are developed using non-capital-intensive processes that deliver lower costs compared to virgin materials, an especially relevant advantage in light of tariff uncertainties and the growing emphasis on domestic sourcing. This enables customers to achieve their sustainability goals without incurring increased costs, a particularly appealing value proposition in the industry.

“This is a turning point for end-of-life tire recycling and sustainable polymer development,” said Bob Abramowitz, CEO, Prism Worldwide. “These are not incremental improvements. We’ve tackled odor, cost, and performance — three of the biggest barriers to the widespread adoption of recycled materials — and overcome them all with commercially viable solutions. Our team’s diligence in developing solutions that address these challenges enables us to deliver cost-effective, high-performance materials without requiring customers to pay a premium for environmental benefits. Companies often pay lip service to sustainability values, but they change their tune when it becomes more costly. We are creating additional profit opportunities while helping them to meet corporate sustainability objectives.”

Today, customers can use Prism materials without changing the manufacturing process. These step changes introduce new ways to utilize up to 50% of recycled end-of-life tire materials in injection molding, rotational molding, and extruding, a significant increase from what was previously possible. This opens up new processes that were formerly limited to compression molding, enabling companies to offer products such as gym mats and automotive interiors made from recycled materials that no longer produce unpleasant odors —a key customer benefit.

Three Breakthroughs, One Industry Shift

Prism’s new technology suite includes:

• Odor-Reduced Tire Materials: Prism’s proprietary odor-reduction process resolves one of the most persistent issues in rubber recycling. Historically, strong and lingering odors have limited the use of recycled tire materials in indoor environments. Now, thanks to the company’s innovation, validated through independent lab testing to automotive-grade odor panel standards and VOC requirements, its materials meet the requirements for automotive interiors, consumer products, building materials, and other odor-sensitive applications.
• Sustainable TPV from End-of-Life Tires: In an industry first, Prism has developed a patent-pending sustainable TPV where the rubber portion is derived from end-of-life tire materials. Prism’s technology will allow TPV manufacturers to offer sustainable solutions in extremely valuable polymers.
• High-Content Recycled EPDM: EPDM rubber is widely used in automotive weatherstripping and gaskets, roofing, and industrial applications; however, it is challenging to recycle due to its crosslinking. Prism’s patent-pending devulcanization process enables the reuse of EPDM at high content levels, delivering key physical performance properties. This not only reduces material costs but also significantly improves the sustainability profile of industries that rely on EPDM.

With these breakthroughs, Prism is setting a new standard for what recycled materials can achieve. By solving problems that have limited adoption for decades, the company is making sustainability practical, profitable, and scalable.

Press release by Prism Worldwide.